4 Tips for Managing the Drop in Organic Reach on Facebook with a Small Budget
Have you noticed a change in your Facebook organic reach over the last few weeks? If so, you’re not alone. Last month, Facebook tweaked their algorithm to focus on “high-quality content.” While...
View ArticleSuper Bowl and the Second Screen: 4 Tips for Social Marketers
A year ago, Oreo set a new standard for real time marketing during the 2013 Super Bowl. One power outage and one tweet was all it took for their brand to swiftly become what everyone was talking about...
View ArticleDo Health and Happiness Go Hand in Hand?
Two nights ago my husband and I stumbled across a growing viral challenge called 100happydays. Simply put, the challenge draws attention to the fact that in our state of busy schedules and constant...
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Courting Young Invisibles: A Success Story?
“So do you go to any websites that are .coms or .nets, or do you mainly just stick with .govs?” As I sat eating spaghetti with my roommates on Tuesday night and loading a video on my phone, I didn’t...
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Introducing Social Squared: Ogilvy’s Framework for Applying Behavior Change...
Behavior Change Theory should underlie all health communications campaign planning. However, often communication professionals decide on a Tumblr or Pinterest account because it’s the “latest thing,”...
View ArticleHow Federal Health Agencies Can Drive Engagement on Twitter
A study came out in PLOS ONE earlier this month that looked at the factors associated with Twitter engagement, as measured by retweets, of Federal health agencies. As someone who’s worked with numerous...
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Some Mo-tivation and Mo Wisdom – A Style Guide on Movember and More
When I moved in 2010 to Washington, DC, I noticed a “growing” trend that was sweeping the nation – Movember. Since then, the Movember movement keeps strong and as I commuted to work this past November,...
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White and Gold or Black and Blue…Should That Really Be The Question?
For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from...
View ArticleCan marketing campaigns impact our hidden biases?
Embarrassing story: I was chatting with an acquaintance at a holiday party a few years ago. I had heard him talk before about having a family and raising his son, so I asked if his wife was at the...
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You Are What You Tweet
‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of...
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ColorComm 2016 – Inspiring and Enlightening Time with Women of Color in...
Public relations agencies have increasingly been under scrutiny for their lack of racial, ethnic, and gender diversity at senior management levels. Women of color grapple with these issues on a daily...
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3 Themes from Day 1 of the Social Good Summit
I am very excited to be attending the Social Good Summit at the 92nd Street Y. Day One of the Summit–which examines the impact of technology and new media on social good initiatives around the...
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What Drives Voting? Social Media Is the New Sticker
Last week, a Fast Company headline caught my eye – “The Surprising Genius of the ‘I Voted’ Sticker.” In the article, the author refers to a “simpler time” in the 1980s when the stickers were first...
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